Design Assignment - LG CF

Design is everywhere. For this blog assignment, I would like to talk about the Commercial Film series I like.

This is the one of the CF series of LG, the electronic equipment company. Design supposes to function to carry information and to attract attention at the same time. I think LG CF fulfills both functions. First of all, the use of the famous masterpieces approaches to the public friendly so it attracts the attention of the public. In addition, the products of LG are blended into the paintings so it creates the effect that they are accepted to the public in easy sense. Also, the use of the masterpieces is effective with the color and the composition. It creates the sense of elaboration and it correlates with the brand image of LG so it keeps carrying out the idea that the products of LG would be the same level quality of the masterpieces.

LG had released two more CF of the masterpiece series.

 

The copy of the commercial is very simple. It keeps repeating the "saranghaeyo, LG," which means "I love, LG." The simple melody and simple copy strongly engrave the brand name in the head of the audience. Besides, those two CF not only introduce their products and brand name but also carry humor. I think it is brilliant idea that gives the masterpiece that have serious and classical images the intimate and fun narratives.

I like the design that attracts the audience's attention not in graphic and sensational way but interesting way. Therefore, I would say that the LG masterpiece CF series satisfy beauty with use of color and composition, functionality as the commercial, and interactivity with the audiences.