Museum of the Moving Image

The Museum of the Moving Image has current ongoing exhibition, "Behind the Screen." It was interesting exhibition because it required the audiences’ participation. In this post, I would like to write about the demonstrations I participated in the museum.

 Through the MEDIA 150 class, I could have the live demonstrations by the museum staff, which was about the sound editing in the movie Titanic (1997). The museum staff showed a clip of Titanic first. He explained about the sound layers, which were the dialogue, music, sound effect, loop and foley. He set up the sound so only one layer of the sound could come out and he repeated with the other layers of the sound. It was interesting that dialogue had huge difficulty to carry out the emotions by itself and the combination of the sound creates different effect. Moreover, the way director Cameron uses sound effect was amazed me. For example, putting animal sound when the Titanic was sinking gave the ship a sense of living object. Also, when the ropes connected to the ship fell down into the water, the sound from the ropes is similar to the gun fire sound to represent the sense of danger. I did not know it is impossible to record sound at the field. All the background sounds we hear in the movie, such as the door slam sound, were made in the studio. In the Tatinic, the sound of Rose falling down on the floor also made by chair and big sacks so it could create gradual sound of body parts that touches floor at the different time.  

When I watch movies, I had paid attention on only the movie scenes. After this exhibition, I realized that sound is as important as movie to create proper mood and emotions.

Design Assignment - LG CF

Design is everywhere. For this blog assignment, I would like to talk about the Commercial Film series I like.

This is the one of the CF series of LG, the electronic equipment company. Design supposes to function to carry information and to attract attention at the same time. I think LG CF fulfills both functions. First of all, the use of the famous masterpieces approaches to the public friendly so it attracts the attention of the public. In addition, the products of LG are blended into the paintings so it creates the effect that they are accepted to the public in easy sense. Also, the use of the masterpieces is effective with the color and the composition. It creates the sense of elaboration and it correlates with the brand image of LG so it keeps carrying out the idea that the products of LG would be the same level quality of the masterpieces.

LG had released two more CF of the masterpiece series.

 

The copy of the commercial is very simple. It keeps repeating the "saranghaeyo, LG," which means "I love, LG." The simple melody and simple copy strongly engrave the brand name in the head of the audience. Besides, those two CF not only introduce their products and brand name but also carry humor. I think it is brilliant idea that gives the masterpiece that have serious and classical images the intimate and fun narratives.

I like the design that attracts the audience's attention not in graphic and sensational way but interesting way. Therefore, I would say that the LG masterpiece CF series satisfy beauty with use of color and composition, functionality as the commercial, and interactivity with the audiences.

Haiku assignment

It is a assignment for creating Haiku-like video. Kimberly, Ring and I shot short clips and this is the edited version by me.


This is the video using same clips but created by Kimberly

and by Ring

It is interesting that we created different video with same clips.